SparrowCRM

What it does

one or two lines in your words: what a customer uses it for, not the feature list

Why I built it

the dogfooding angle: we moved our own GTM off HubSpot onto it. Facts you can pull from:

• 3 accounts, 10 users, pipeline setup then field mapping then cutover
• consolidating every SurveySparrow product onto one CRM over two months
• routing rebuilt on the enrichment location already on the record, killing the manual time-zone step
• capping-and-reroute for lead assignment: found on RevOps calls, now a named pain point in the migration pitch
• integration parity ahead of AI agents on the roadmap
• v1 of the hygiene agent reads calls, meetings and emails and updates record fields, AE approves before it lands

What I'd do differently

your call: what the migration taught you that you'd apply earlier next time